That said, I wanted to find out if this kind of purchasing would be an alternative for me since, like many others in my cohort, I am frequently targeted by social media advertisements for really inexpensive fast-fashion retailers. Although I now firmly believe in retail therapy, I didn't always enjoy going shopping for clothes. When I was a teenager, any embarrassing dressing room experience could easily (and frequently) ruin a trip to the mall, causing my self-esteem to plummet and making me dread putting on additional items.

When a clothing on the rack appears perfect but ends up in the "looked better on the hanger" bin, I believe people of all ages can identify to that sinking feeling. Somewhere along the line, I managed to persuade myself that shopping online would only lead to more frustration — from feeling disheartened when items didn't look anything like the website's photo, to constantly having to send things back that didn't fit.

With the exception of the rare online order for an item that was out of stock in store, I have only ever purchased garments in-person since that time. A number of fast-fashion companies who exclusively sell their products online utilise social media to advertise their cheap, fashionable clothing to people in my demographic. Here's an instance of a sponsored Instagram post from the online retailer SheIn that showed a plaid skirt for about $7 and appeared in my feed. At the time of my transaction, customers normally needed to spend $50 or more in order to qualify for the discount or free delivery.

According to the website's "About" section, "We are slaying the online fashion world, one milestone at a time, since launching in 2012." 'Nothing to wear difficulties' are a thing of the past thanks to the hundreds of new goods that are released every day. This is accelerated fast fashion.

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